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Posted by David Naffziger in adwords, affiliate marketing, poaching
01 Sep
Geno Prussakov has a great post on the AM Navigator blog about how recent changes to Google Suggest can help prevent trademark poaching.
The screenshot below demonstrates a new way to bring up advertisements using Google Suggest:
While Geno’s point is that:
From the above image, it is obvious that Google Suggest puts the original website on the [...]
Posted by David Naffziger in ACPA, case law, typosquatting
29 Aug
In December, a court awarded Verizon a $33.5M default judgment against OnlineNIC for typosquatting on 683 domain names such as verizonphnes.com. OnlineNIC, based in China, never even showed up at court.
While it might seem that a judgment such as this would be impossible to collect, the source for nearly all cybersquatting revenue originates [...]
A few members of BrandVerity Team will be out at Affiliate Summit.
Our CEO, David Naffziger, will be speaking on the ‘Keeping your Affiliate Program Clean‘ panel.
We will also have a table at the Meet Market. Contact us if you’d like to connect while you’re at Affiliate Summit or just stop by.
In early July, the Rosetta Stone launched a lawsuit against Google for trademark infringement through its AdWords program.
These lawsuits are not new, a number of brands have sued Google over the years. Eric Goldman counts 9 similar lawsuits currently making their way through the legal system.
This lawsuit is notable from the prior suits in [...]
Posted by David Naffziger in BrandVerity, PoachMark, Press
20 Jun
We’re excited by the recent coverage that we’ve received on the launch of PoachMark. A few of the recent posts include:
Shawn Collin’s coverage on Affiliatetip
Evan Weber’s coverage at CostPerNews
Peter Prestipino’s coverage at Website Magazine
We’ve gotten substantially more interest in our service than we expected from this announcement and we’re excited to help an entirely [...]
Posted by David Naffziger in affiliate marketing, online fraud
16 Jun
Techcrunch has a good article on the latest conundrum facing affiliate managers: Izea (formerly PayPerPost) has begun introducing affiliate links to its network of sponsored bloggers.
While bloggers inserting affiliate links into their posts is nothing new (and not even necessarily bad), this particular incident is troubling for brand owners. The FTC has become increasingly [...]
Posted by David Naffziger in BrandVerity, PPC, PoachMark, adwords, affiliate marketing, cybersquatting
10 Jun
We’re excited to announce that PoachMark has officially launched. With over 200 affiliate programs monitored, we’re confident that PoachMark meets the robustness standards that we’ve established internally for this milestone.
PoachMark is now monitoring the affiliate programs of top 5 e-commerce merchants and top 5 Internet advertisers along with niche online retailers. We think Stephen [...]
Updated on May 21 to reflect Google’s worldwide trademark policy changes and recent moves in the US.
Google
Yahoo
Microsoft
Search Ads
Trademarks can be protected in:
—-Keywords used to trigger ads?
No (US/UK/JP + 190 countries)
Yes (FR, DE and most of Europe)
Yes
Yes
—-Ad text and title
No
No
No
—-Display URL
No
No
No
Type of protection:
All but resellers and informational sites
All but resellers [...]
Late Thursday, Google announced the largest changes to their US AdWords policy in some time. Previously, trademark owners could prevent anyone from using their trademarks in their ad copy. Now, resellers and information sites may utilize the trademarked terms in their ad copy.
This shift will likely be a boon for shopping comparison sites, [...]
Google announced a change yesterday to its AdWords trademark policy in 190 countries, bringing that policy in line with its policies for the US, CA, UK & IE.
Trademark Bidders (New Countries that Google will now allow TradeMark Bidding in)
The full list of 190 countries affected can be found in Google’s announcement:
Countries like Japan, South Africa, [...]