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Updated on May 21 to reflect Google’s worldwide trademark policy changes and recent moves in the US.
Google
Yahoo
Microsoft
Search Ads
Trademarks can be protected in:
—-Keywords used to trigger ads?
No (US/UK/JP + 190 countries)
Yes (FR, DE and most of Europe)
Yes
Yes
—-Ad text and title
No
No
No
—-Display URL
No
No
No
Type of protection:
All but resellers and informational sites
All but resellers [...]
Late Thursday, Google announced the largest changes to their US AdWords policy in some time. Previously, trademark owners could prevent anyone from using their trademarks in their ad copy. Now, resellers and information sites may utilize the trademarked terms in their ad copy.
This shift will likely be a boon for shopping comparison sites, [...]
Google announced a change yesterday to its AdWords trademark policy in 190 countries, bringing that policy in line with its policies for the US, CA, UK & IE.
Trademark Bidders (New Countries that Google will now allow TradeMark Bidding in)
The full list of 190 countries affected can be found in Google’s announcement:
Countries like Japan, South Africa, [...]