BrandVerity
 

Amazon alters paid search policy

Amazon sent an email to all its affiliates this morning announcing a change in its paid search policy for affiliates – Affiliates will no longer be allowed to direct link to Amazon. The issue of whether search affiliates add to the bottom line is a hotly debated one in affiliate marketing. In our opinion, the […]

Court Rules Search Ads a ‘Use in Commerce’

Those that have been following the various legal wranglings over search ads and trademarks recognize that a key issue is whether search ads classify as a ‘use in commerce’.  This distinction is important for trademark holders – very few trademark protections apply unless the trademark is ‘used in commerce’.  I’m surprised that there has ever […]