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Update:
This isn’t new. Barry Schwartz from SearchEngineLand first noticed this in August:
http://searchengineland.com/google-checkout-steps-up-promotion-through-adwords-14635.php
We did suddenly see a rash of these on Monday, so perhaps the program was expanded.
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Google has consistently been increasing the visual differentiation of the badges in AdWords and are testing new badges with coupons prominently displayed.
Here is a screenshot:
This is apparently a limited [...]
Posted by David Naffziger in PoachMark, Press, affiliate marketing
21 Nov
I sat in on a meeting of the Rocky Mountain Affiliate Marketing Association (RMAMA) and presented an overview of BrandVerity and how an affiliate manager should use the service. The meeting consisted of a group of merchants OPMs and interested third parties.
The meeting was held at 1-800-CONTACTS and we were all treated to a fantastic [...]
One of the things that I forgot to mention in my second talk at PubCon was that the search engines will provide you very little trademark defense if your trademark utilizes a generic term. Microsoft provides a good overview of their trademark policies on a recent post on the AdCenter blog. Note this section:
Is the [...]
Posted by David Naffziger in ACPA, PPC, UDRP, cybersquatting, domains, poaching, typosquatting
13 Nov
My slides from the Domains and Trademark Issues panel at PubCon are here. I went through a number of tools that website owners can use to find abuse in domains and PPC.
Clarke Walton provided an overview of trademark law and a good case study involving pubcon.com Deborah Wilcox profiled the default judgment against Punch-Clock.com [...]
Posted by David Naffziger in PoachMark, Press, affiliate marketing
12 Nov
I spoke on the Affiliate PPC Issues panel Tuesday at Pubcon with Jon Kelly and Adam Jewel. I touched on a number of proven strategies that we’ve seen our clients utilize to build strong affiliate PPC policies and procedures. My slides are here. I think I may have gone a little bit far in avoiding [...]
Posted by David Naffziger in BrandVerity, PoachMark
10 Nov
We recently launched several new features that our customers have consistently requested. We believe that these features should improve your ability to get and share the information we collect for you.
Affiliate Report: This new report enables you to filter, sort and search the affiliates that have been purchasing your keywords. You can find the new [...]
Posted by David Naffziger in ACPA, cybersquatting, domains
05 Nov
A lot of press has been generated over the last few weeks about Google’s AdSense for Domains programs and a potential class action suit that claims Google is assisting trademark violation. I’ve seen estimates that Google makes anywhere between several hundred million to a billion dollars from its domain parking program.
There are two reasons why [...]