|
Posted by David Naffziger in affiliate marketing
29 Sep
Tony Wright has an excellent post up at SearchEngineLand on establishing search marketing rules for working with franchise organizations. Since affiliates are in some ways franchisees (and plenty of ways not), some of his guidelines are quite useful. He provides three rules:
A heavy hand at the beginning saves heartache down the road. Set your [...]
Posted by David Naffziger in BrandVerity, PoachMark, affiliate marketing, poaching
29 Sep
We’ve gotten a number of questions about PoachMark identify affiliate ads. While some of our approach is proprietary, it is one major thing that we do that differentiates us from our competition.
We use a combination of automated and manual techniques to determine if an advertiser is also an affiliate:
Examine and follow links in Search Ads: [...]
Over the last few weeks, we’ve introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we wanted to provide an overview in case you haven’t seen them:
Improved reporting: Our reporting has long been neglected, but we’ve introduced the first of several new reporting [...]
Posted by David Naffziger in adwords, affiliate marketing
18 Sep
Jeremy Shoemaker pointed out this thread on Digital Point where an affiliate manager requested access to an affiliate’s AdWords account.
The affiliate manager was trying to determine if the affiliate had violated the keyword policies of the merchant. Obviously, there is a lot of sensitive data in there and affiliates should be extremely reluctant to provide [...]