Posted by David Naffziger in BrandVerity, PoachMark
29 Aug
Over the last two weeks, we’ve introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we recognize that we need to do a better job consistently communicating new functionality:
Multiple monitoring policies: You can now manage multiple policies from within a single account. [...]
Eric Goldman points to a recent ruling that declared purchasing an ad based on a keyword (a practice currently allowed by Google) to be a use in commerce.
Eric also points out that there has been split rulings on whether this constitutes a use in commerce:
The court is right about the majority vote, but it’s hardly [...]
Posted by David Naffziger in affiliate marketing
11 Aug
Trademark use management remains one of the greater challenges for brands that maintain affiliate programs. Most of the sessions that I’ve been to so far touch on trademarks and their use/abuse at some point over the course of their talk.
Andy Rodriguez touched on setting and monitoring policies for keyword bidding in his Sunday session on [...]
A few months ago, Yahoo began running search ads with an icon that resembled Google’s checkout icon.
They have since reverted to their original design – the icon to the right of the title:
Posted by David Naffziger in ACPA, case law, cybersquatting, domains, typosquatting
05 Aug
The US district court in southern California recently granted an injunction against Navigation Catalyst (nofollow) and their bulk registrar Basic Fusion (nofollow). Navigation Catalyst is definitely among the larger domain companies and had engaged in heavy ‘domain tasting’, the registration of domain names to test them for traffic.
This case is significant because it is the [...]