John Gartner has a good piece in Revenue magazine about trademark poaching, correctly identifying it as an up and coming challenge for affiliate marketers.
Trademark poaching is attractive because of the low barrier to entry. For just the price of a PPC ad, publishers can quickly generate handsome commissions without the usual affiliate administration overhead, and [...]

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The WSJ published an article today about trademark ‘piggybacking’ in Google’s search advertising, and the growing resentment of the practice by Google’s advertisers. They use the term ‘piggybacking’ to refer to the use of:
major players’ brand names, slogans or other trademarked words in the text of search ads to lure Web surfers to their [...]

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