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Stephen Heise (via SearchEngineLand) identifies some advertisers that are cloaking their AdWords URLs:
spammers create ads that display your URL but redirect to a spam site of their choosing, cloaking the redirect so Google can’t tell what’s going on.
This is actually a close relative of Referrer Laundering and uses many of the same techniques. In [...]
Referrer Laundering is a technique frequently used by ill-intentioned websites to redirect traffic on to a second party, while masking the actual origin of the traffic. We see it frequently in affiliate search engine advertising - the user experience typically looks like this:
User searches for “SampleStore”
User clicks search ad for SampleStore.com
The user is taken [...]
It looks like the addition of geolabels wasn’t the only change made to Yahoo’s search results. They’ve now moved the Paypal checkout cart from alongside the title to below the ad. It looks like these changes have been in place for at least a week, although they may have been live longer.
Before:
After:
I wasn’t [...]
With a tip of the hat to Google, Yahoo has added the geography of geo-targeted search ads below the ad text.
For example, a search for ‘lawyers’ from our office in Seattle returns this result:
Prior to this, the ads wouldn’t state the geography at all. I haven’t seen data on this, but I would expect geotargeted [...]
Techcrunch reports that CitizenHawk recently raised a $3M round.
CitizenHawk sells its services in two ways:
You can purchase their typosquatter identification tools and manage the recovery process yourself.
They acquire domains for free as long as you allow them to be an affiliate for 2 years.
We feel that this is great validation of the pain in the [...]
Search Engine Roundtable reports that some Adwords advertisers have begun to see Google enforcing their new display url policy. The report is based on a WebmasterWorld thread in which two advertisers report enforcement.
While this is encouraging, we haven’t seen this in any of the campaigns that we monitor. Google rarely makes sweeping changes, [...]