BrandVerity
 

Thomas O’Toole reviews a recent decision by the District Court in the Punch Clock v Smart Software Development case.  The two websites in question (punchclock.com & punch-clock.com).
The case was won by default (the defendant didn’t appear). The defendant was found to have infringed the registered punchclock mark in violation of 15 U.S.C. 1114(1)(a) and had [...]

In June of 2007, a group of plaintiffs filed a class-action cybersquatting lawsuit against domain parking companies and Google (for providing the ads to the domain parking companies). As Eric Goldman states in his initial 07 analysis “I believe this is the first lawsuit against Google for its domainer relationships.”
The case moved forward slightly last [...]

The 11th Circuit Court (GA) recently ruled that the use of trademarked terms in meta tags represents an infringing action, supporting a decision made by a district court.
The case involves two companies that compete in the spinal decompression device market.  The defendant, Axiom, included the the plaintiffs trademarked terms ‘Accu-Spina’ and ‘IDD Therapy’ in its [...]

Google recently announced that while it will jettison Performics search marketing division, it will keep the Performics affiliate network.
We’ve found it difficult to definitively distinguish merchant search marketing campaigns run by Performics from ads run by Performics affiliates so this move should clearly separate the two link structures over time.
Here’s the email from Performics to [...]

On May 5, Google will allow trademark bidding in the UK and Ireland.
Internationally, Google has kept stricter policies regarding the bidding on trademarked terms. Typically Google doesn’t allow it.
Google’s change now brings their UK/Ireland trademark policies in line with their US policies. This quote from Google’s announcement is particularly notable:
We want advertisers [...]