BrandVerity
 

Happy Black Friday from BrandVerity

This Friday officially kicks off the holiday shopping season (though if the emails I’ve been getting this week and this TechCrunch article are any indication, it’s already started). While we at BrandVerity look forward to the advent of holiday decorations, peppermint mochas, and really great deals just as much as everyone else, we also know […]

As both a dancer and a devoted wearer of Adriano Goldschmied (AG) jeans, I was intrigued by the company’s newest social media campaign on Tumblr, the latest in a series of companies using dancers as models. The campaign includes images of dancers taken by famed dance photographer Dane Shitugi of The Ballerina Project and asks […]

We were recently featured in a piece on the CPC Strategy blog! The post focuses on the third-party trademark abuse that we find in paid search, explaining some of the negative impacts this has on retail brands (and others). You can see the full post here. We recommend checking it out!

For Those Affected by the GAN Transition

We know that the past few days have been very complicated for all of you who have had any sort of relationship with GAN. The sudden change has created a whirlwind through the affiliate marketing industry, with many working around the clock to develop and execute their plans of action. The number of moving parts […]

Social Media Compliance

We’re very excited to formally launch our Social Media Compliance Service. BrandVerity’s Social Media Compliance service identifies tweets and public Facebook status messages that meet the criteria you specify.  By integrating the same affiliate detecting technology as is used in our paid search product, we will be able to provide you with new information about […]

We thoroughly enjoyed Affiliate Summit East and found it to be a great learning experience. We were fortunate enough to have our CEO, Dave Naffziger, moderate a savvy panel of affiliate managing and marketing experts. Including the likes of Pat Grady, Marty Marion, Matt Wool, and Adam Riemer, the group touched on several important affiliate […]

BrandVerity is now on Facebook

     We are happy to announce we are on Facebook! Find out more about us, browse, or like us at http://www.facebook.com/BrandVerity.  

Pinterest and Affiliate Disclosure

The past few weeks have found the internet’s hottest new social media site, Pinterest, embroiled in a controversy regarding affiliate marketing and proper affiliate disclosure.  Although Pinterest responded yesterday to the controversy and changed their disclosure policy, we still wanted to give our clients and followers our take on the story and point them towards […]

Last week, Jonathan Mayer, a graduate student at the Stanford Institute for Internet and Society, released a blog post reporting that Epic Marketplace, a major US advertising network and member of the Network Advertising Initiative (NAI), is history stealing via the CSS history hack. This declaration has instigated an ongoing conversation in the internet security […]