Our office observed Pi-Day today. Christopher led the team in a blind tasting of five store-bought frozen apple pies. The Candidates: A: Mrs. Smith’s Original Flaky Crust Dutch Apple Pie ($5.99): The box art highlights ‘real’ butter and they are quite proud of their flaky crust. B: Safeway Select Dutch Apple Pie ($4.89): The cheapest […]

The National Institute on Drug Abuse released a survey yesterday revealing that teenagers now use e-cigarettes at substantially higher rates than traditional cigarettes. The results of the annual, federal survey was written up in both the New York Times and the Wall Street Journal. Tripp Mickle, an expert on drugs and alcohol for the WSJ, […]

Right before Thanksgiving, we ran a quick post outlining how to minimize the non-compliant paid search  tactics that often crop up around Black Friday. We also said in that post that we’d update with any trends we noticed in the days leading up to and on Black Friday. This is that post! (Aren’t you excited?) […]

Happy Black Friday from BrandVerity

This Friday officially kicks off the holiday shopping season (though if the emails I’ve been getting this week and this TechCrunch article are any indication, it’s already started). While we at BrandVerity look forward to the advent of holiday decorations, peppermint mochas, and really great deals just as much as everyone else, we also know […]

As both a dancer and a devoted wearer of Adriano Goldschmied (AG) jeans, I was intrigued by the company’s newest social media campaign on Tumblr, the latest in a series of companies using dancers as models. The campaign includes images of dancers taken by famed dance photographer Dane Shitugi of The Ballerina Project and asks […]

We were recently featured in a piece on the CPC Strategy blog! The post focuses on the third-party trademark abuse that we find in paid search, explaining some of the negative impacts this has on retail brands (and others). You can see the full post here. We recommend checking it out!

For Those Affected by the GAN Transition

We know that the past few days have been very complicated for all of you who have had any sort of relationship with GAN. The sudden change has created a whirlwind through the affiliate marketing industry, with many working around the clock to develop and execute their plans of action. The number of moving parts […]

Social Media Compliance

We’re very excited to formally launch our Social Media Compliance Service. BrandVerity’s Social Media Compliance service identifies tweets and public Facebook status messages that meet the criteria you specify.  By integrating the same affiliate detecting technology as is used in our paid search product, we will be able to provide you with new information about […]

We thoroughly enjoyed Affiliate Summit East and found it to be a great learning experience. We were fortunate enough to have our CEO, Dave Naffziger, moderate a savvy panel of affiliate managing and marketing experts. Including the likes of Pat Grady, Marty Marion, Matt Wool, and Adam Riemer, the group touched on several important affiliate […]

BrandVerity is now on Facebook

     We are happy to announce we are on Facebook! Find out more about us, browse, or like us at  

« Previous Entries  Next Page »