BrandVerity
 

On Thursday, August 4, New Scientist and the Electronic Frontier Foundation, together with researchers at the International Computer Science Institute at UC Berkeley, broke the news that  ISPs representing ~2% of US users were using a company called Paxfire to actively redirect searches on Google, Bing, and Yahoo!.  This announcement comes on the heels of [...]

adCenter Introducing Quality Score

If there was any lingering doubt over Microsoft’s ambitions, their latest adCenter announcement makes it clear they’re aiming right at AdWords. Note that, at least for now, adCenter’s Quality Score doesn’t actually effect where ads appear in search results (unlike AdWords scoring, which dictates placement and CPC), it will simply give advertisers a better idea [...]