|
Posted by David Naffziger in PPC, adwords
04 Apr
On May 5, Google will allow trademark bidding in the UK and Ireland.
Internationally, Google has kept stricter policies regarding the bidding on trademarked terms. Typically Google doesn’t allow it.
Google’s change now brings their UK/Ireland trademark policies in line with their US policies. This quote from Google’s announcement is particularly notable:
We want advertisers [...]
On April 1st, Google will begin enforcing consistency between the landing page URL and the display URL.
Google has held this policy for a long time, but it has been loosely enforced. We’ve found plenty of ads where the display URL is never reached when a user is redirected to the final destination. [...]