With a tip of the hat to Google, Yahoo has added the geography of geo-targeted search ads below the ad text. For example, a search for ‘lawyers’ from our office in Seattle returns this result: Prior to this, the ads wouldn’t state the geography at all. I haven’t seen data on this, but I would [...]

Search Engine Roundtable reports that some Adwords advertisers have begun to see Google enforcing their new display url policy. The report is based on a WebmasterWorld thread in which two advertisers report enforcement. While this is encouraging, we haven’t seen this in any of the campaigns that we monitor. Google rarely makes sweeping changes, so [...]

On May 5, Google will allow trademark bidding in the UK and Ireland. Internationally, Google has kept stricter policies regarding the bidding on trademarked terms. Typically Google doesn’t allow it. Google’s change now brings their UK/Ireland trademark policies in line with their US policies. This quote from Google’s announcement is particularly notable: We want advertisers [...]

On April 1st, Google will begin enforcing consistency between the landing page URL and the display URL. Google has held this policy for a long time, but it has been loosely enforced. We’ve found plenty of ads where the display URL is never reached when a user is redirected to the final destination. Google has [...]