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Posted by David Naffziger in PoachMark, Press, affiliate marketing
12 Nov
I spoke on the Affiliate PPC Issues panel Tuesday at Pubcon with Jon Kelly and Adam Jewel. I touched on a number of proven strategies that we’ve seen our clients utilize to build strong affiliate PPC policies and procedures. My slides are here. I think I may have gone a little bit far in avoiding [...]
Posted by David Naffziger in BrandVerity, PoachMark
10 Nov
We recently launched several new features that our customers have consistently requested. We believe that these features should improve your ability to get and share the information we collect for you.
Affiliate Report: This new report enables you to filter, sort and search the affiliates that have been purchasing your keywords. You can find the new [...]
I spoke with Chris Sanderson of AMWSO yesterday to learn a bit more about search in Asia as well as to provide him an overview of BrandVerity. Chris put together a good summary on the importance of monitoring PPC policy abuse as well as some of his early thoughts on PoachMark on the AMWSO blog. [...]
We recently launched several new PoachMark features:
International Monitoring: You can now monitor search ads in 6 more countries: Australia, Canada, France, Germany, Japan and the United Kingdom. All monitoring policies are currently set to monitor in the US only. To enable international monitoring on a policy-by-policy basis, go to http://www.brandverity.com/monitor/setup/. We will continue to [...]
Posted by David Naffziger in PPC, PoachMark, adwords, ysm
01 Oct
Updated May 5:Google has made several changes in its trademark policies. Please visit our summary of Search Engine Trademark Policies for the current policies of the search engines.
We work with several of our clients to enforce their trademark rights on Yahoo, Google and Live and felt a summary of our experiences would be useful [...]
Posted by David Naffziger in BrandVerity, PoachMark, affiliate marketing, poaching
29 Sep
We’ve gotten a number of questions about PoachMark identify affiliate ads. While some of our approach is proprietary, it is one major thing that we do that differentiates us from our competition.
We use a combination of automated and manual techniques to determine if an advertiser is also an affiliate:
Examine and follow links in Search Ads: [...]
Over the last few weeks, we’ve introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we wanted to provide an overview in case you haven’t seen them:
Improved reporting: Our reporting has long been neglected, but we’ve introduced the first of several new reporting [...]
Posted by David Naffziger in BrandVerity, PoachMark
29 Aug
Over the last two weeks, we’ve introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we recognize that we need to do a better job consistently communicating new functionality:
Multiple monitoring policies: You can now manage multiple policies from within a single account. [...]
Posted by David Naffziger in Affiliate Tactics, PPC, PoachMark
11 Jul
Reverse IP geo-targeting is one of the most commonly used techniques by trademark infringing affiliates. They hide themselves from occaisional monitoring by showing their ads to every geography except the geography where they believe the brand-holder is monitoring from.
For example, Gap’s corporate headquarters is located in San Francisco. A Gap affiliate could target their ads [...]
John Gartner has a good piece in Revenue magazine about trademark poaching, correctly identifying it as an up and coming challenge for affiliate marketers.
Trademark poaching is attractive because of the low barrier to entry. For just the price of a PPC ad, publishers can quickly generate handsome commissions without the usual affiliate administration overhead, and [...]