This morning we publicly announced the Affiliate Watchlist. The Affiliate Watchlist has been available within PoachMark for a while, and now we’re finally comfortable with the breadth and depth of information available. The list consists of the IDs of affiliates that we’ve found to consistently violate merchant PPC policies. In many cases they’ve been kicked [...]

As PoachMark has grown, we’ve added detection for the affiliate networks our customers were utilizing. We’ve just recently added our fiftieth affiliate network. A few of the recently added networks include: ClickBooth, FlexOffers, CommissionSoup and CX Digital. If you see a network that we currently don’t monitor that would be helpful to you or your [...]

Commission Junction provides merchants the ability to offer encrypted affiliate links. These encrypted links usually look something like this: http://www.tkqlhce.com/b274nmvsmu9CBGFJEC9BADHIEHC PoachMark frequently finds affiliates utilizing encrypted links in their search redirects. PoachMark is now able to decrypt the encrypted affiliate link to show its original form: http://www.tkqlhce.com/click-2165942-10572459 This saves merchants substantial time and improves PoachMark [...]

We’re excited by the recent coverage that we’ve received on the launch of PoachMark. A few of the recent posts include: Shawn Collin’s coverage on Affiliatetip Evan Weber’s coverage at CostPerNews Peter Prestipino’s coverage at Website Magazine We’ve gotten substantially more interest in our service than we expected from this announcement and we’re excited to [...]

We’re excited to announce that PoachMark has officially launched. With over 200 affiliate programs monitored, we’re confident that PoachMark meets the robustness standards that we’ve established internally for this milestone. PoachMark is now monitoring the affiliate programs of top 5 e-commerce merchants and top 5 Internet advertisers along with niche online retailers. We think Stephen [...]

I’ll be speaking on the Brand and Reputation Management Session. Stop by the session or find me around the show.

We’re excited to announce the launch of the PoachMark Pool – a collaborative approach to catching trademark poachers. It allows you to benefit from the discoveries of other members. What is the PoachMark Pool? The PoachMark Pool is a shared resource of search ads contributed by PoachMark customers. All of the data we retrieve about [...]

I sat in on a meeting of the Rocky Mountain Affiliate Marketing Association (RMAMA) and presented an overview of BrandVerity and how an affiliate manager should use the service.  The meeting consisted of a group of merchants OPMs and interested third parties. The meeting was held at 1-800-CONTACTS and we were all treated to a [...]

I spoke on the Affiliate PPC Issues panel Tuesday at Pubcon with Jon Kelly and Adam Jewel.  I touched on a number of proven strategies that we’ve seen our clients utilize to build strong affiliate PPC policies and procedures. My slides are here.  I think I may have gone a little bit far in avoiding [...]

We recently launched several new features that our customers have consistently requested. We believe that these features should improve your ability to get and share the information we collect for you. Affiliate Report: This new report enables you to filter, sort and search the affiliates that have been purchasing your keywords. You can find the [...]