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Reverse IP geo-targeting is one of the most commonly used techniques by trademark infringing affiliates. They hide themselves from occaisional monitoring by showing their ads to every geography except the geography where they believe the brand-holder is monitoring from.
For example, Gap’s corporate headquarters is located in San Francisco. A Gap affiliate could target their ads [...]
John Gartner has a good piece in Revenue magazine about trademark poaching, correctly identifying it as an up and coming challenge for affiliate marketers.
Trademark poaching is attractive because of the low barrier to entry. For just the price of a PPC ad, publishers can quickly generate handsome commissions without the usual affiliate administration overhead, and [...]
Referrer Laundering is a technique frequently used by ill-intentioned websites to redirect traffic on to a second party, while masking the actual origin of the traffic. We see it frequently in affiliate search engine advertising - the user experience typically looks like this:
User searches for “SampleStore”
User clicks search ad for SampleStore.com
The user is taken [...]