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Posted by David Naffziger in Affiliate Watchlist, PoachMark, poaching
15 Dec
AOL Monitoring
PoachMark originally launched with search ad monitoring for Google, Yahoo and Bing. We’ve consistently heard our customers describe the challenge of detecting affiliates as similar to a game of Whack-A-Mole. Once they stopped affiliate abuse in one search engine they’d frequently find it in another engine.
Requests quickly followed to monitor Ask and [...]
Posted by David Naffziger in adwords, affiliate marketing, poaching
01 Sep
Geno Prussakov has a great post on the AM Navigator blog about how recent changes to Google Suggest can help prevent trademark poaching.
The screenshot below demonstrates a new way to bring up advertisements using Google Suggest:
While Geno’s point is that:
From the above image, it is obvious that Google Suggest puts the original website on the [...]
Posted by David Naffziger in adwords, affiliate marketing, poaching
06 Apr
Amazon sent an email to all its affiliates this morning announcing a change in its paid search policy for affiliates – Affiliates will no longer be allowed to direct link to Amazon.
The issue of whether search affiliates add to the bottom line is a hotly debated one in affiliate marketing. In our opinion, the [...]
Posted by David Naffziger in meta tags, poaching, typosquatting
11 Mar
I spoke on a great panel on brand and reputation management. The bulk of the content was focused on personal reputation management, however it was very high quality.
Lisa Barone, of Outspoken Media, is a *very* quick typist and has great notes on the recently launched Outspoken Media blog.
The slides from my presentation are here.
Update
Ricci [...]
Posted by David Naffziger in ACPA, BrandVerity, PoachMark, PoachMark Pool, case law, poaching
19 Dec
We’re excited to announce the launch of the PoachMark Pool – a collaborative approach to catching trademark poachers. It allows you to benefit from the discoveries of other members.
What is the PoachMark Pool?
The PoachMark Pool is a shared resource of search ads contributed by PoachMark customers. All of the data we retrieve about a particular [...]
Posted by David Naffziger in ACPA, PPC, UDRP, cybersquatting, domains, poaching, typosquatting
13 Nov
My slides from the Domains and Trademark Issues panel at PubCon are here. I went through a number of tools that website owners can use to find abuse in domains and PPC.
Clarke Walton provided an overview of trademark law and a good case study involving pubcon.com Deborah Wilcox profiled the default judgment against Punch-Clock.com [...]
Posted by David Naffziger in BrandVerity, PoachMark, affiliate marketing, poaching
29 Sep
We’ve gotten a number of questions about PoachMark identify affiliate ads. While some of our approach is proprietary, it is one major thing that we do that differentiates us from our competition.
We use a combination of automated and manual techniques to determine if an advertiser is also an affiliate:
Examine and follow links in Search Ads: [...]
John Gartner has a good piece in Revenue magazine about trademark poaching, correctly identifying it as an up and coming challenge for affiliate marketers.
Trademark poaching is attractive because of the low barrier to entry. For just the price of a PPC ad, publishers can quickly generate handsome commissions without the usual affiliate administration overhead, and [...]