BrandVerity
 

Brand Management Panel at PubCon

I spoke on a great panel on brand and reputation management. The bulk of the content was focused on personal reputation management, however it was very high quality.
Lisa Barone, of Outspoken Media, is a *very* quick typist and has great notes on the recently launched Outspoken Media blog.
The slides from my presentation are here.
Update
Ricci [...]

The 11th Circuit Court (GA) recently ruled that the use of trademarked terms in meta tags represents an infringing action, supporting a decision made by a district court.
The case involves two companies that compete in the spinal decompression device market.  The defendant, Axiom, included the the plaintiffs trademarked terms ‘Accu-Spina’ and ‘IDD Therapy’ in its [...]