BrandVerity
 

This morning we publicly announced the Affiliate Watchlist. The Affiliate Watchlist has been available within PoachMark for a while, and now we’re finally comfortable with the breadth and depth of information available.
The list consists of the IDs of affiliates that we’ve found to consistently violate merchant PPC policies. In many cases they’ve [...]

We’re excited by the recent coverage that we’ve received on the launch of PoachMark. A few of the recent posts include:

Shawn Collin’s coverage on Affiliatetip
Evan Weber’s coverage at CostPerNews
Peter Prestipino’s coverage at Website Magazine

We’ve gotten substantially more interest in our service than we expected from this announcement and we’re excited to help an entirely [...]

We’re excited to announce that PoachMark has officially launched. With over 200 affiliate programs monitored, we’re confident that PoachMark meets the robustness standards that we’ve established internally for this milestone.
PoachMark is now monitoring the affiliate programs of top 5 e-commerce merchants and top 5 Internet advertisers along with niche online retailers. We think Stephen [...]

I’ll be out at Affiliate Summit Sun-Tues. If you are interested in meeting up, send me a note (http://www.brandverity.com/contact/) or twitter @brandverity

We’re excited to announce the launch of the PoachMark Pool – a collaborative approach to catching trademark poachers. It allows you to benefit from the discoveries of other members.
What is the PoachMark Pool?

The PoachMark Pool is a shared resource of search ads contributed by PoachMark customers. All of the data we retrieve about a particular [...]

PoachMark New Features: Affiliate Reports

We recently launched several new features that our customers have consistently requested. We believe that these features should improve your ability to get and share the information we collect for you.

Affiliate Report: This new report enables you to filter, sort and search the affiliates that have been purchasing your keywords. You can find the new [...]

BrandVerity at Pubcon

Come find us at Pubcon!
Our CEO, David Naffziger, will be speaking at Pubcon on the Domain Names and Trademarks – Legal Issues panel.  We’ll be sure to post slides from the presentation here afterwards.

We’ve gotten a number of questions about PoachMark identify affiliate ads.  While some of our approach is proprietary, it is one major thing that we do that differentiates us from our competition.
We use a combination of automated and manual techniques to determine if an advertiser is also an affiliate:

Examine and follow links in Search Ads: [...]

PoachMark New Features – Reporting

Over the last few weeks, we’ve introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we wanted to provide an overview in case you haven’t seen them:

Improved reporting: Our reporting has long been neglected, but we’ve introduced the first of several new reporting [...]

Over the last two weeks, we’ve introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we recognize that we need to do a better job consistently communicating new functionality:

Multiple monitoring policies: You can now manage multiple policies from within a single account. [...]

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