BrandVerity
 

On Thursday, August 4, New Scientist and the Electronic Frontier Foundation, together with researchers at the International Computer Science Institute at UC Berkeley, broke the news that  ISPs representing ~2% of US users were using a company called Paxfire to actively redirect searches on Google, Bing, and Yahoo!.  This announcement comes on the heels of [...]

At BrandVerity we constantly attempt to make finding and contacting abusive affiliates easier for our clients.  One hurdle that often stands in the way of easily discovering an affiliate’s identity is the use of encrypted links.  Many networks offer their affiliates the option of encrypting their links to hide their affiliate IDs, meaning that for [...]

Part of the agenda of an affiliate hijacker is to always stay one step ahead of merchants by continuously exploiting new methods of hiding fraudulent ads and avoiding detection.  Here at BrandVerity, our goal is to stay one step ahead of them, providing increasingly sophisticated forms of monitoring and management to our clients. A recent [...]

PoachMark Updates

We’re always looking for new ways to make monitoring and contacting affiliates easier and more efficient, so we’re pleased to announce several new updates to PoachMark that do exactly that. One improvement allows you to limit your alerts to affiliates in your program, as opposed to all affiliates in a network. This change means that [...]

Website down

We’re currently experiencing issues with our website as a result of the ongoing problems with Amazon’s EC2 hosting service. The result of the outage has been to significantly slow the website. Web pages would wait for 10+ minutes before they loaded. Rather than have anyone wait around wondering when a page would load, we’ve taken [...]

CJ API Integration

BrandVerity PoachMark now integrates with the Commission Junction API! A number of aspects within PoachMark are now enhanced due to this integration. We are able to provide a much more comprehensive view of individual affiliates and their associated properties. More importantly, it is now much easier to get contact information for affiliates so that your [...]

Fresher Data

We understand the importance of knowing that the data you are viewing is as fresh as possible. We’ve always delivered data the same day it was collected and have steadily reduced the time it takes to report on collected data. We made several steps forward recently and now the data in our system was collected [...]

Increased Support for In-house Programs

Do you run an in-house affiliate program that uses your own (or a third party) technology to track affiliates? We recently improved our support for in-house programs and are now able to provide the same affiliate-level reporting and analysis for your in-house programs as we provide for the major networks that we monitor. Contact us [...]

The recent flutter about Firesheep, prompted us to do something we really should have done a long time ago: Transition our entire site to SSL. Of course, our password, payment and other sensitive pages were always https, however the vulnerability that Firesheep exploits takes advantage of the cookie your browser presents when you visit http [...]

Efficient Affiliate Outreach

It’s now easy to contact infringing affiliates from inside PoachMark! From any ad detail page, just click the “Contact Affiliate” button. We’ll save the affiliate’s email address for future use and your violation notice and comment can be used automatically the next time. When it’s possible we’ll link directly to an affiliate’s network profile (just [...]

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