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Posted by David Naffziger in Affiliate Watchlist, BrandVerity, PoachMark, PoachMark Pool
25 Nov
This morning we publicly announced the Affiliate Watchlist. The Affiliate Watchlist has been available within PoachMark for a while, and now we’re finally comfortable with the breadth and depth of information available.
The list consists of the IDs of affiliates that we’ve found to consistently violate merchant PPC policies. In many cases they’ve [...]
Posted by David Naffziger in BrandVerity, PoachMark, Press
20 Jun
We’re excited by the recent coverage that we’ve received on the launch of PoachMark. A few of the recent posts include:
Shawn Collin’s coverage on Affiliatetip
Evan Weber’s coverage at CostPerNews
Peter Prestipino’s coverage at Website Magazine
We’ve gotten substantially more interest in our service than we expected from this announcement and we’re excited to help an entirely [...]
Posted by David Naffziger in BrandVerity, PPC, PoachMark, adwords, affiliate marketing, cybersquatting
10 Jun
We’re excited to announce that PoachMark has officially launched. With over 200 affiliate programs monitored, we’re confident that PoachMark meets the robustness standards that we’ve established internally for this milestone.
PoachMark is now monitoring the affiliate programs of top 5 e-commerce merchants and top 5 Internet advertisers along with niche online retailers. We think Stephen [...]
Posted by David Naffziger in BrandVerity, affiliate marketing
09 Jan
I’ll be out at Affiliate Summit Sun-Tues. If you are interested in meeting up, send me a note (http://www.brandverity.com/contact/) or twitter @brandverity
Posted by David Naffziger in ACPA, BrandVerity, PoachMark, PoachMark Pool, case law, poaching
19 Dec
We’re excited to announce the launch of the PoachMark Pool – a collaborative approach to catching trademark poachers. It allows you to benefit from the discoveries of other members.
What is the PoachMark Pool?
The PoachMark Pool is a shared resource of search ads contributed by PoachMark customers. All of the data we retrieve about a particular [...]
Posted by David Naffziger in BrandVerity, PoachMark
10 Nov
We recently launched several new features that our customers have consistently requested. We believe that these features should improve your ability to get and share the information we collect for you.
Affiliate Report: This new report enables you to filter, sort and search the affiliates that have been purchasing your keywords. You can find the new [...]
Come find us at Pubcon!
Our CEO, David Naffziger, will be speaking at Pubcon on the Domain Names and Trademarks – Legal Issues panel. We’ll be sure to post slides from the presentation here afterwards.
Posted by David Naffziger in BrandVerity, PoachMark, affiliate marketing, poaching
29 Sep
We’ve gotten a number of questions about PoachMark identify affiliate ads. While some of our approach is proprietary, it is one major thing that we do that differentiates us from our competition.
We use a combination of automated and manual techniques to determine if an advertiser is also an affiliate:
Examine and follow links in Search Ads: [...]
Over the last few weeks, we’ve introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we wanted to provide an overview in case you haven’t seen them:
Improved reporting: Our reporting has long been neglected, but we’ve introduced the first of several new reporting [...]
Posted by David Naffziger in BrandVerity, PoachMark
29 Aug
Over the last two weeks, we’ve introduced several new features to PoachMark that have been consistently requested. Some of you are already using the new features, but we recognize that we need to do a better job consistently communicating new functionality:
Multiple monitoring policies: You can now manage multiple policies from within a single account. [...]