Reverse IP geo-targeting is one of the most commonly used techniques by trademark infringing affiliates.  They hide themselves from occaisional monitoring by showing their ads to every geography except the geography where they believe the brand-holder is monitoring from. For example, Gap’s corporate headquarters is located in San Francisco.  A Gap affiliate could target their [...]

Referrer Laundering is a technique frequently used by ill-intentioned websites to redirect traffic on to a second party, while masking the actual origin of the traffic. We see it frequently in affiliate search engine advertising – the user experience typically looks like this: User searches for “SampleStore” User clicks search ad for SampleStore.com The user [...]