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Trademark use management remains one of the greater challenges for brands that maintain affiliate programs. Most of the sessions that I’ve been to so far touch on trademarks and their use/abuse at some point over the course of their talk.
Andy Rodriguez touched on setting and monitoring policies for keyword bidding in his Sunday session on [...]
Google recently announced that while it will jettison Performics search marketing division, it will keep the Performics affiliate network.
We’ve found it difficult to definitively distinguish merchant search marketing campaigns run by Performics from ads run by Performics affiliates so this move should clearly separate the two link structures over time.
Here’s the email from Performics to [...]