We’re very excited to add Product Listing Ad monitoring as a complimentary new tool for our clients! All of our paid search monitoring clients now have access to this new set of reports that we’ve developed specifically for monitoring Product Listing Ads (PLAs). We hope that this tool will provide you with much-needed visibility into PLAs, helping you make more informed decisions about your campaigns.
What Does the PLA Monitoring Tool Include?
We’ve already built out plenty of reports that are ready for you to use. For example, you can track which sellers appear the most frequently on a set of keywords, evaluate competition for specific products, see what keywords return PLAs the most often, and much more! Here are just a few examples of the information at your disposal:
- PLA Frequency – the percentage of SERPs that include PLAs (for a specific keyword or set of keywords)
- PLA Share – your own, or of other specific sellers
- Price Ranking – how frequently a given seller has the lowest price
- Average Price – for a particular product or from a particular seller
- Top PLA Keywords – which keywords triggered the most PLAs from a given seller
Of course, these are just some of the ways to start examining your PLA data. As we mentioned above, there are many other reports you can use. We hope you’ll start taking advantage of them soon!
Questions? Comments? Requests? Let Us Know
If you’re already a BrandVerity client, we welcome you to explore the Product Listing Ads tool and let us know what you think. Your PLA data is available now! You can find it by navigating to the “Product Listing Ads” subtab under Paid Search, or by heading directly to this page. We’d love to know how we can refine the tool to meet your needs, so we strongly encourage you to send us your feedback. If you’d like to make some suggestions to our team or are simply curious about the metrics included in the PLA section, we’d be happy to chat. Feel free to reach out to your Account Manager or leave us a note here.
Even if you aren’t a BrandVerity user yet, we’d still be happy to walk you through the tool and hear your thoughts. We strongly believe that more comprehensive feedback leads to a better product! We welcome you to reach out by leaving us a brief message here.