06 Mar 2014
We’re excited to announce the launch of our new custom processes with Google and Bing! These processes enable us to provide feedback directly from the search engines about the status of your trademark complaints, giving you better visibility into your results whenever you report a trademark violation through our system. Our hope is that these new improvements will make it easier than ever to protect your brand from third-party trademark abusers in paid search.
Here’s a quick rundown of what’s included with the update:
One of the most frustrating things about sending a trademark complaint to the search engines is not knowing what happens to your request. Now, with this feedback from the support teams at Google and Bing, you’ll receive confirmation when a trademark violation has been taken down. This will be reflected with a “Taken Down” icon in our reports.
In the event that the engines decide not to take the ad down, you’ll get a response from them explaining why they’re still allowing the ad to run. These responses can provide some useful insights to help shape your future requests, getting you better results in the long run.
These enhancements extend to the other engines in Google and Bing’s respective search networks. That means we’ll collect feedback for any trademark violations you report appearing on Google, Bing, Yahoo, AOL, and Ask.
We also group the trademark complaints by search network. Complaints about ads that appear on Google, AOL and Ask are routed to Google’s Advertising Legal Support Team. Complaints about ads appearing on Bing and Yahoo are routed to representatives from the Yahoo Bing Network. One added benefit to this is that an ad will get removed on all the related engines—even if we only caught it appearing on one.
We already store copies of all the complaint letters you send through the BrandVerity interface. Now, we’ll also store the responses that you receive from the search engines. We collect this in one place and thread the messages together, making it easy to check the status of your trademark complaints—whether you sent them yesterday or a year ago.
We’ve already launched our custom process with Google and its search partners globally. That means this feedback is available for trademark violations appearing in any of the countries that we search from around the world. Our process with the Yahoo Bing Network has been rolled out for ads appearing in the United States and Canada, but we’ll look to expand that coverage soon.
Brands who use our Send to Engine tool are already experiencing solid success rates and collecting valuable feedback. If you aren’t using the tool yet, we certainly encourage you to join them and start protecting your brand from third-party trademark abuse. Feel free to reach out to us and we’ll help you get started.