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Late Thursday, Google announced the largest changes to their US AdWords policy in some time. Previously, trademark owners could prevent anyone from using their trademarks in their ad copy. Now, resellers and information sites may utilize the trademarked terms in their ad copy.
This shift will likely be a boon for shopping comparison sites, review sites, and likely the websites of many affiliates. It will also likely increase the number of ads found on trademarked searches and make policing trademarks that much harder.
3 Responses
Summary of Search Engine Trademark Policies
May 21st, 2009 at 5:16 pm
1[...] Updated on May 21 to reflect Google’s worldwide trademark policy changes and recent moves in the US. [...]
Google Sued by Rosetta Stone
August 3rd, 2009 at 5:58 pm
2[...] lawsuit is notable from the prior suits in that it is the first one to include an attack on Google’s recently liberalized trademark policy. This policy allows some advertisers to use trademarked terms in their ad titles and [...]
Google wins important opinion in European AdWords Trademark Case
September 22nd, 2009 at 12:46 pm
3[...] has moved to aggressively open up trademark bidding in the US, the UK and a number of other nations, however advertisers in most European nations still [...]
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